Parmigiani Fleurier

“Never standing still while taking a look into the future.” Independent watch brands really are the glue that keeps the watch industry together. While others rely on rationalization and automation, especially indie brands can still pride themselves on near perfection as a result of hours and hours of manual labor. A great example is Parmigiani Fleurier, which was founded in 1996 in Fleurier, Switzerland, by Michel Parmigiani. Together with the brand, we aimed at showing the complexity of what it takes to craft a fully in-house made watch, understanding all the steps from a first sketch to the final product.

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